Customers are the focal point for any business without whom doing business is an aimless activity. Even in day to day activity customers are at the centre. They are the key to the growth of any business and thus taking care of customers is a part of doing business.
The easiest way to accomplish this task is to appreciate them and make them feel important and for what else can be better than saying ‘Thank you’. Have you ever noticed, in a shop the cashier handing change with a sweet smile and a thank you will make you feel good about that shop and you will think of going there again? Well, that’s the power of these two cordial words!
In a business, thank you can be used to convey your gratitude. Like if a client pays your bills on time, you can send them an email or even a handwritten note. In this age of digitalization, a hand note saying thank you will make them feel important and the chances of doing business with them will also increase in the future.
Many times acknowledging your clients with a thank you is not possible due to the other business stuff. In this case, you can set up a system which shoots an auto-generated email to the client whenever they make a payment, or this can be done also for showing your gratitude when you get the goods or products. There are apps and software available in the market to manage such kinds of stuff.
Apart from getting goods or payments, you can also say thank you occasionally, like if you are working with a client form a really long time, you can write a thank you note to them stating it has been great to work with them and they have been a great part for the growth of your business. Such appreciation will build a good business bond.
Send your clients gifts every time on their special occasions, such as their birthdays, marriage anniversary or a milestone of your association with them. A small gift like a pen with the client’s name engraved in it can do wonders. For example, if you own and operate a gym, you can give a regular customer of yours a one-month personal training package. This will help you in two ways viz, they will stay loyal to you for a long time because they feel special. Two, They will ignore the lapses in your services if there are any. Making a person feel special will make them stick with you, ignoring your mistakes. Third, a word of mouth promotion is priceless and better than advertising. A loyal and happy customer will always refer you to his family and friends.
Your client might have many problems in his business which he is unable to solve. You might know the problem and also the solution. If you help your client in that, he is always going to buy from you. Help given when not asked is always remembered. If it is not possible to directly help, you can refer the client to anyone who knows the solution to the client’s problems.
Buying from your client can be mutually beneficial to both of you. If you need some goods and services that your client supplies, you can always buy it. The clients business increases, and he will help you increase your business. Any relationship in business is maintained if it is mutually beneficial You can also help your client increasing his business by referring to him, new customers. If you both work in the same industry, it is always possible that you know someone who needs the same services your client provides.
Clients who give glowing reviews to you online can be given special discounts when they again purchase from you. This will make them keep purchasing from you.